Shipping, but usage isn't moving.I love to find out why.

Sound familiar?

• Usage is flat or going down, and nobody can tell you why
• You shipped the feature your customers asked for, and almost nobody uses it
• Customers find wrong data before your team does
• Your AI feature looked great in the demo, but customers don't trust the answers
• Your API or integration gets signups, but few people keep using it
• The roadmap is whatever the loudest customer asked for last week

My approach

I look at a product the way I used to look at a broken data pipeline. I follow one feature from the idea to the customer, find the step where it fails, and we fix that step first. Then we measure it and decide what's next.