Ale CabreraArea of expertise
GTM Intelligence
Turn B2B data into customer value.
I work with teams whose product is B2B data: enrichment, sales intelligence, customer intelligence. When the data is the product, coverage and accuracy are product numbers. Somebody has to own them.
AI Data Enhancement
HubSpot
80M
domains with full coverage on the top attributes
Under 2%
hallucination, down from around 80%
If this sounds familiar
- Customers report missing or wrong records.
- AI made it faster to produce data nobody checked.
- Nobody owns coverage and accuracy as product numbers.
What we track for you
- Coverage
- Accuracy against an evaluation set
- Customer-reported data issues
More work in this area
- Data Pipeline Validation GatewayHubSpot · ↓40% customer-reported data errors, post-launch
- Enrichment Data Accuracy IndexHubSpot · One source of truth for Support, execs and the data team
- Revenue Partner Share AttributionZapier · ↑ ability to identify high-performing partners
- Signup Conversion Tracking and InsightsZapier · ↑ paid advertising efficiency, through a unified conversion metric
Send me one feature that isn't landing. In 30 minutes I'll tell you the first 3 things I'd check.
Book a 30 minute call